Artifacts
Take 5: Strategic Communications Plan for CEO. This video is the evidence of part of the plan to enhance DEI initiatives, boost employee morale, and partner with a local business. Evaluation showed the company won four big contracts, including L.L. Bean and a national hospital chain.
Brunchin' at the Barrel Pop-Up Festival Series: Conceptualized and executed the Brunchin' at the Barrel pop-up summer festival music series to introduce (or re-introduce) the Cracker Barrel brand to new audiences. Those audiences consisted of African Americans, Hispanics and Millennials. The company attended festivals throughout the United States, supplied life-sized games and fun, and provided music therapy hosted by well-known artists. The evaluation showed my team interacted with over 15,000 new customers and realized a 20% lift in sales over three months.
Dolly Parton Rewards That Rock Campaign: Launched the Cracker Barrel Rewards partnership with Dolly Parton. I managed the public relations, influencer, and Rockin' Like Dolly experiential campaign that resulted in 300K new member sign-ups within one week of release and an aligned execution of 660 Rockin' Like Dolly rocking chairs given to guests.
Driving Our Economy Forward: Overall strategic communications plan to hire 600 new employees in three years. Hosted local businesses, civic and community leaders, and local employers. The campaign purpose was to bring leaders together and align on training and solutions to fill available and future jobs by working with colleges and universities to train high school and college-level students for workforce development. Evaluation of the campaign showed 200 positions were filled in one year. The college and university partnerships are still in use today and have expanded to reach high school students in classrooms.
Brand the District RPIE Strategy Plan (Gold Medallion Submission and Win): Overall strategic communications plan to build trust and introduce a new brand to the school district that aligned with the district's mission and goals. I created, managed and executed the strategic plan, hosted meetings, worked with community, business and school district leaders. Results included 21 new websites created, introduction of a new logo and tagline and increased trust between school district leaders, the community and school leadership.
Education SPLOST (Bond Referendums & Funding Increase): Overall strategic communications plan that added $163M to the school system budget. I oversaw and managed the school communications campaign and partnered with community and district leaders to define messaging, host meetings, and execute the strategic plan with stakeholders. My team and I created collateral, such as marketing materials and videos, that aligned with the overall Education SPLOST message. The Education SPLOST passed by over 60%.
Blog Articles
Legacy of Service: Be the Dream (byline blog article)
How Small Businesses Can Attract and Retain Employees (byline blog article)
When the Budget Crunch Hits Home
Use Social Media Before a Crisis Hits
Jump Start Your Strategic Communication Planning
Media Relations Proactive Pitches
Wall Street Journal: Unum Finance Chief Stresses Importance of Digital Transformation
Ethisphere Magazine: World's Most Ethical Companies Deep Dive: Unum
NPR Affiliate WUTC: Doing the Work for Inclusion at Unum
WDEF: Driving Our Economy Forward: Unum
Portland Press Herald: Unum Gives $175,000 to Boys & Girls Clubs of Southern Maine
News Releases
Unum and 5 Strong Scholarships for Students Attending HBCU's
Unum Appoints Chief Global and Inclusion Diversity Officer
Unum Contributes $250K to Combat Youth Mental Health Stigma
Unum UK Drives Sustainable Business Agenda
TCSS Host Strategic Planning Sessions
Published Articles
Time to Toss the Manual
Leveraging School Communications to Show the Importance of Equity
Strategic Plan: Brand the District
Troup County School System - Brand the District RPIE Strategy Plan (Gold Medallion Submission and Win)