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  • Writer's pictureYolanda King Stephen

Using Matrix Moves to Demonstrate the Value of Your PR Program

Updated: Feb 12, 2020

Sometimes it's Kismet. By the 10th of each month, I like to post a new blog. I didn't have anything written, and I didn't have the time considering my calendar was spotted with school visits and other to-do's. So, it was Kismet that the NSPRA (National School Public Relations Association) email pinged in my overly full inbox. I wrote an article about demonstrating value through PR a few months ago. It had a lot of Matrix references. I hadn't read it since it was submitted to the organization, but I was excited to see it was the article leading the newsletter :). I'm glad I can share it with you here - on the 10th! Some of the highlights include:

1. Start with Breadcrumbs.

2. Go for the Goal POST.

3. Use outcomes vs. outputs.

4. Share it and show it!

5. Take advantage of opportunities.


***Here are a few fun moments of behind the scenes working to demonstrate value: Attending conferences, speaking engagements, students made the news, reading, career and goal setting with youth, and showing love to the transportation department.

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